Falcon’s Beyond to Showcase Revolutionary LBE Technologies at 2022 Licensing Expo
Global entertainment company will demonstrate groundbreaking proprietary products, including their SpectraVerse™ attraction system, Falcon’s Vision® AR headset, and ON!X™ interactive theater, as new platforms to expand IPs and transform location-based entertainment.
Falcon’s Beyond Global, LLC a trailblazing, global entertainment company that specializes in intellectual property (IP) creation and expansion, will showcase multiple proprietary technologies at the 2022 Licensing Expo, May 24-26, 2022, in Las Vegas.
Three Falcon’s Licensing products, developed inside Falcon’s X-Lab at its Orlando headquarters, will be exhibited:
SpectraVerse™ attraction systems harness breakthrough projection, optics, and positional tracking custom engineered to display multiple completely unique real-time interactive experiences on the same screen, at the same time. In a mixed reality environment, participants are individually tracked and perspective-matched with their own stereoscopic content, all while still being able to see and interact with each other in the real world. Physical objects allow participants to seamlessly interact in 3D space with the immersive content on screen. As an attraction system, SpectraVerse technology provides innovative interactive walkthrough adventures that can either be configured in multiple rooms for a linear scene-by-scene narrative (SpectraVerse Odyssey™) or as a single free-roaming arena (SpectraVerse Quest™).
“We have already helped many of the world’s most iconic brands expand into new forms of entertainment that deepen connections with existing fans and attract new audiences,” said Cecil D. Magpuri, CEO of Falcon’s Beyond. "We are proud and excited to showcase some of the most innovative, sophisticated technologies in the themed attractions industry that has the power to not only elevate experiential design and immersive storytelling, but also transform location-based entertainment as we know it.”
Since its founding in 2000, Falcon’s has collaborated with some of the most respected IP holders on Earth, master planning more than $100 billion worth of development projects, producing revolutionary, award-winning, and immersive experiences, and creating exceptional media content that has lifted global audiences to new heights. Falcon’s Beyond is transforming traditional IP deployment channels with its unprecedented 360-degree IP Expander™ flywheel, simultaneously unleashing the power of physical and digital story immersion and taking fandom to a whole new level.
Headquartered in Orlando, Florida, Falcon's Beyond Global, LLC is a fully integrated, top-tier experiential entertainment development enterprise focusing on a 360° IP Expander™ Flywheel. The company brings its own proprietary and partner IPs to global markets through owned and operated theme parks, resorts, attractions, patented technologies, feature films, episodic series, consumer products, licensing, and beyond. The company has won numerous design awards and provided design services in 27 countries around the world, turning imagined worlds into reality.
